Archive for Marketing

Using Web 2.0 to Enhance Your Business

Three traffic-producing opportunities using social media or web 2.0 A few years back, you had two ways to drive traffic to your website. You could either pay for it by implementing an advertising campaign or you could try to build a site that you felt the search engines would love in order to get traffic [...]

Internet Marketers: Why you should be a publisher/product creator-Product Creation

Internet Marketing: Product Creation In the vast world of Internet marketing, you can be a product owner through product creation or product development or an affiliate. There are good reasons to consider both options. I thought this would be a perfect time to cover a few of the advantages of going the “it’s my product” route [...]

Marketers: Listen to your market-they have valuable market research for you

Market Research: Your prospects’ opinions are golden You can take your pick of the Internet marketing gurus. There are plenty of them and some of them, my friends, colleageus and peers included, offer some very good advice. Pick your favorite. It doesn’t matter who it is. That person will not necessarily measure up to a valuable [...]

Can You Live Without Search Engine Traffic?

Do you need Search Engine Traffic? Search engine traffic is the so-called holy grail of Internet marketing. It’s targeted. It converts. It’s free (at least in the sense that you aren’t forking out cash for every click). The downside? It often requires what feels like a massive effort to rank effectively in competitive niches, such as real estate, [...]

What’s the magic formula for Internet marketing Success?

The “Secret” Code for Success in Internet Marketing Is… …that there isn’t one! Internet marketing boils down to business basics. Internet marketing Basics There are so many different elements  and choices in the arena of Internet marketing that it can sometimes feel overwhelming and feel impossible to maintain a well-informed “ helicopter view” or have a grasp of the bigger picture . That’s particularly true when you’re [...]