Using Web 2.0 to Enhance Your Business

Three traffic-producing opportunities using social media or web 2.0

A few years back, you had two ways to drive traffic to your website. You could either pay for it by implementing an advertising campaign or you could try to build a site that you felt the search engines would love in order to get traffic via them. (A third way of course is article marketing.) The maturation of the web has led to a third core means of generating traffic. Social media and other “web 2.0” strategies represent a potentially efficient and effective way to secure visitors to your website.

Traffic
traffic

Here are three examples of leveraging these traffic sources to your advantage

YouTube Traffic

Video continues to gain traction as it becomes easier to create and edit and as users have greater levels of accessibility through faster Internet access and use of mobile devices such as smart phones and iPads. When done the right way, a short, home-made video can produce a great deal of traffic: often more than a similarly-targeted traditional article.

See my YouTube channels for examples.
http://www.youtube.com/user/VindenGrace

http://www.youtube.com/user/DunedinConsultants

For help on creating videos for your websites, please contact us.

Twitter Traffic

Twitter, often described as a micro-blogging platform, allows you to develop relationships and reach audiences easily and for free. If you handle this opportunity the right way, you can turn the service into a traffic driver that delivers targeted customers.

See our Twitter channels for updates and examples:

@vinden

@vindengrace

@coacheve

@evegracekelly

@LiveSuccessFull

@Coaches4Divorce

FaceBook Traffic

Sometimes it seems like everyone you know is on FaceBook. Between its ease of use, ‘addictiveness’ and that old “six degrees of separation” concept, it’s easy to build a social profile that many people will see. Plus, you can integrate everything else you’re doing with your FaceBook account.

Advertising and SEO still bring home the bacon for many Internet marketers in terms of traffic, but social media is really beginning to have an impact these last couple of years. If you’re not involved, you should be! It’s all in the name of that all-important traffic.

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