Do you need Search Engine Traffic?

Search engine traffic is the so-called holy grail of Internet marketing. It’s targeted. It converts. It’s free (at least in the sense that you aren’t forking out cash for every click). The downside? It often requires what feels like a massive effort to rank effectively in competitive niches, such as real estate, Internet marketing, stock-market-related offerings, etc. It also requires quite a bit of patience.

Maybe you aren’t interested in doing the work necessary to appeal to Google and other search engines? Perhaps you want instant results instead of spending the time building a good SEO infrastructure.

Can you skip search engine traffic altogether?

Absolutely. It is possible to live without search engine traffic. There are a variety of different ways to drive traffic that are wholly independent of organic search engine rankings. You can rely on a variety of advertising methods, including pay-per-click (PPC) options. You can use social media tools and other “web 2.0” methods to bypass search engine ranking concerns.

The Search Engine Traffic Challenge

Here’s the challenge though: Unless you’re willing to pay for traffic, it’s going to be hard to get traffic from non-search engine sources. The only way to generate a truly significant and consistent flow of visitors will involve advertising—and that’s going to cost you, potentially quite a lot.

That’s why so many people eventually come back to hunting for the holy grail of high rankings on the search engines. The up-front effort and time investments don’t seem all that onerous when you compare them to the often substantial costs of generating traffic without the search engines.

 

We recently managed to get one of our own products (a mindset coaching eBook for traders on the stock market/FX/options, etc.) onto page 1 of Google out of almost 69 million search results! And it only took our team 8 days! If you want search engine ranking results like this, and great search engine traffic just get in touch. Let us help you with your rankings and search engine traffic.